# Our Story | From XPIOS Marketing (2003) to ADE Marketing

> The story behind ADE Marketing, from XPIOS Marketing in 2003 to a Sdn. Bhd. search and AI marketing company with four SaaS products and the GenCite Framework.

URL: https://ademarketing.my/about/story/

Our story

# From XPIOS Marketing to ADE Marketing: over a decade of search practice.

The same practitioner has been doing search for the same kind of business for over a decade. The company name has evolved; the discipline has not.

![A vintage laptop alongside a modern workstation, symbolising over a decade of search work](/images/misc/vintage-laptop-next-to-modern-workstation-symboliz.webp)

1.  2003
    
    2003
    
    ### XPIOS Marketing begins
    
    Adam Yong starts in web development and SEO under the XPIOS Marketing brand, serving Malaysian SMEs through the early Google era.
    
2.  2003
    
    2003–2019
    
    ### Building the search practice
    
    Worked through Florida, Panda, Penguin, Hummingbird, RankBrain, BERT, and Helpful Content. 50–100+ engagements across SMEs, e-commerce, and B2B.
    
3.  2020
    
    2020
    
    ### ADE Marketing registers, Searchathon won
    
    ADE Marketing launches as a sole proprietorship. adam-seo.com becomes the lead acquisition channel. Adam wins the Searchathon international SEO contest across HK, TW, and MY.
    
4.  2022
    
    2022
    
    ### Agility Writer launches
    
    The first ADE SaaS, an AI SEO content platform built on live SERP analysis, ships and grows to thousands of users worldwide.
    
5.  2023
    
    2023
    
    ### Incorporated as Sdn. Bhd.
    
    ADE Marketing Solutions Sdn. Bhd. is registered (SSM 202301050210 / 1544124T) on 18 December 2023 to formalise the growing operation.
    
6.  2024
    
    2024
    
    ### BrandPeek goes live
    
    BrandPeek.ai launches as the AI visibility monitoring platform, tracking how brands appear in 14+ AI models including ChatGPT, Gemini, and Perplexity.
    
7.  2025
    
    2025
    
    ### EMDStriker and ADE GenCite
    
    EMDStriker.com (SERP opportunity engine) launches. ADE GenCite is established on aiseomalaysia.my as the specialised GEO division using the GenCite Framework.
    
8.  2026
    
    2026
    
    ### LocusPilot launches, ademarketing.my rebuilt
    
    LocusPilot.com (AI website builder for local businesses) launches. ADE Marketing rebuilds the parent hub on Astro + MDX, expands into GEO services, and positions evidence-first against a Malaysian SEO market crowded with reporting agencies.
    

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## Over a decade of search experience, ready for your roadmap.

If you want a partner who has watched every Google update since Panda and built the tools to keep up, talk to us.

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