From XPIOS Marketing to ADE Marketing: over a decade of search practice.
The same practitioner has been doing search for the same kind of business for over a decade. The company name has evolved; the discipline has not.
- 2003
2003
XPIOS Marketing begins
Adam Yong starts in web development and SEO under the XPIOS Marketing brand, serving Malaysian SMEs through the early Google era.
- 2003
2003–2019
Building the search practice
Worked through Florida, Panda, Penguin, Hummingbird, RankBrain, BERT, and Helpful Content. 50–100+ engagements across SMEs, e-commerce, and B2B.
- 2020
2020
ADE Marketing registers, Searchathon won
ADE Marketing launches as a sole proprietorship. adam-seo.com becomes the lead acquisition channel. Adam wins the Searchathon international SEO contest across HK, TW, and MY.
- 2022
2022
Agility Writer launches
The first ADE SaaS, an AI SEO content platform built on live SERP analysis, ships and grows to thousands of users worldwide.
- 2023
2023
Incorporated as Sdn. Bhd.
ADE Marketing Solutions Sdn. Bhd. is registered (SSM 202301050210 / 1544124T) on 18 December 2023 to formalise the growing operation.
- 2024
2024
BrandPeek goes live
BrandPeek.ai launches as the AI visibility monitoring platform, tracking how brands appear in 14+ AI models including ChatGPT, Gemini, and Perplexity.
- 2025
2025
EMDStriker and ADE GenCite
EMDStriker.com (SERP opportunity engine) launches. ADE GenCite is established on aiseomalaysia.my as the specialised GEO division using the GenCite Framework.
- 2026
2026
LocusPilot launches, ademarketing.my rebuilt
LocusPilot.com (AI website builder for local businesses) launches. ADE Marketing rebuilds the parent hub on Astro + MDX, expands into GEO services, and positions evidence-first against a Malaysian SEO market crowded with reporting agencies.
Over a decade of search experience, ready for your roadmap.
If you want a partner who has watched every Google update since Panda and built the tools to keep up, talk to us.
Or call 016-699 9355 during business hours (Mon–Fri 9am–6pm MYT).